Turkey: Young women make decisions in the field of e-tourism
One of the main factors that influence the habits of Internet users is how they access the required information. With the onset of the summer season and vacation planning, there is an increase in user interest in informational sites related to travel. While the number of visitors to tourist sites in January reached about eight million users, it increased by 19 percent and reached 9.4 million in June.
etstur.com is one of the most visited sites in the tourism category, up 118 percent in June compared to January, reaching the number one spot. While the number of users of websites providing accommodation options increased from January to June, the number of users of websites providing air travel decreased over the same period. The tendency of users to buy plane tickets early to take advantage of the premium prices means that these sites have been visited more frequently in the previous months.
Since tourism content is mostly read by users aged 25-34 (27.5 percent), it is possible to conclude that with 51 percent of this age group being represented, female users are the most interested in tourism content.